Marketing Strategy for Coca-Cola Essay Example | Topics and Well Written Essays - 2250 words

Marketing Strategy for Coca-Cola - Essay display caseThis means that a rethink of the strategies of yesteryears was the main focus so as to remain strong despite the competition. Discussion The major focus was on how consumers choose what to buy so that the company could use the data to customize the products so that they conform to the needs of these customers. There be a unnumerable of reasons that drive role that are going to be assessed in this paper. Marketers generally concede that the most difficult thing to crumple is what drives specific customers to make specific purchases (Thackston, 2005). There are two major reasons that drive these purchases. The first is for individualized reasons whereas the second is mostly on external factors in the business market. Perhaps the greatest influence of consumer manner is how the products are perceived. The lore filter is the conscious and subconscious view of the products drawn from the information sourced from a myriad of st imuli. The process of filtering perception is four-stepped. The first thing is exposure to the stimuli, followed by attention to the stimuli, third is the awareness of the stimuli and finally, there is the retention of the tenets of the stimuli (Christ, 2011). All the steps are generally pegged on how volume learn as this is diverse. The Coca-Cola familiarity is a multinational company that has the services of the best marketers at its disposal. These marketers therefore know how to affect the perception of their brands in the eyes of the consumer. The use of advertisements is the major tool of influencing these perceptions although it is also in truth difficult since there is advertisement clutter in the media. Creativity is therefore of essence and the message must be captivating to elevate interest. Basically, the message of the advertisement must be precise so that it is not decoded negatively in quite a little and also must be positively interpreted. The second factor aff ecting how consumers purchase products is their attitudes towards the products (Christ, 2011). This generally points to how people feel about the product as well as the company. For one to put on an attitude there must be an element of conviction on the information possessed. Therefore, changing negative attitudes take a lot of effort. The company marketers must be focused on the contributors to the negative attitudes. This requires that the process be very involving so that negative sentiments are aired. In the same instance, it is fundamental that the Coca-Cola Company analyzes why some consumers have positive attitudes towards the competitors products so as to try and lure them by reflecting the strengths they see in those products. Thirdly, consumer purchases are influenced by the knowledge that they possess (Christ, 2011). This is the sum of all the experiences and information that consumers possess. Knowledge is also generally dependent on how the consumer perceives the worl d. The Coca-Cola Company has to use a large number of researches so as to venture what the consumers know about their products. When crafting campaigns to market their products, it is important to aim at correcting the wrong knowledge that may be possessed as well as educate consumers on the products. Other internal influences that the Coca-Cola Company should be aware of include the personalities of their customers, their lifestyles, their role in the society they live in and also what motivates them. All of these are important as they aid in

Organisational Change Assignment Example | Topics and Well Written Essays - 3250 words

Organisational Change - Assignment ExampleIn most cases, the process of miscellanea is met by some sort of resistance because employees tend to uncertain about the new concept macrocosm introduced as its outcomes tend to be uncertain (Pardo del Val & Maartinez Fuentes n.d, p. 5). Change should be a gradual process that should focal point on having all team members on board, but those that seek to maintain the status quo are commonly outshined by the same.John Kotter, a leading thinker in management, asserts that an eight trample model is the surest office for leading changes in an organisation with a high chance that the organisation that applies it assured of success. The eight step model will be discussed later within the paper so as to capture an in-depth digest of the same. Resistance within an organisational setting is something that a leader should anticipate, meaning that being prepared for this is belike to puzzle out the speed of implementing the changes desired. On ce change has been implemented, managing it becomes the next task as poor management of change is likely to foster undesired results. In essence, the need to implement change results from the aspect of globalisation and new engineering innovations made every day that seek to make production line practices be more effective, which is what every business organisation seeks to achieve (Aquinas 2010, p. 244). The implication of this is that organisations should operate at their local level but apply external strategies so that their products and services can go global which a concept that McDonalds understood well (Vignali 2001, p. 98). With this, the examine will delve into the perspectives of John Kotter on change, the three schools of thought on change and their relevance today.In an organisational setting, change management refers to the process of helping individuals and teams within an organisation to transition towards the future that that the organisation desires (Burgess 2004 , p. 169). jibe to many, change tends to be deliberate and

Terms good and bad Death Essay Example | Topics and Well Written Essays - 1500 words

Terms intelligent and bad Death - Essay ExampleGreen agrees with the classification of total and bad finale. He further designates out that both types of expiration are accompanied by varied degrees of grief. So what constitutes a good or bad death? According to Green a good death occurs when one is at peace with himself/herself and has stick outed the inevitable occurrence. Think of an old someone in a nursing home who has lived his/her life to the fullest and has even written a will. Such a person most probably has children and grand children and has achieved success in this world. The death of such a person mess be classified as a good death. The death is predictable and is accompanied by slight grief and emotion. Sociologists point out that one of the key characteristics of a good death is that it is predictable. There is too a feeling that death in this case will lessen the pain on the demise and those left behind. Terminal illnesses such as Cancer and AIDS present c ircumstances where it is felt that death would be a better way out rather than the suffering a patient goes through. It is in these circumstances that doctors recommend euthanasia as a way of ending the suffering of the affected person. In some circumstances, even family members have recommended mercy killing for their loved ones. A case in point was witnessed in California where a man asked doctors to switch off a life machine reenforcement his wife who had lost consciousness after a tragic accident. To those left behind, this was considered a good death since it had put to an end the suffering of the woman and paved the way for those left behind to move on with the business of life.Bad deathYoung and Cullen (1996) argue that there are some circumstances that chair to a bad death both to the affected and those left behind. For instance, the death of a youth in the prime of his/her life is always considered a bad death particularly if it is sudden and unexpected. It takes time for family members to accept the sad situation and the death is accompanied by more emotion and

Discrimination of Female Candidates bu Police Departments Assignment

Discrimination of Female Candidates bu Police Departments - Assignment ExampleI commit this is clearly not an accurate analysis. The role of a police officer great deal never change. It can expand though, which is more likely to be the scenario now. Conflict resolution, communication skills, and problem-solving abilities have become more particular and hence, it is crucial to assess the candidates abilities in these areas. But that certainly does not mean physiologic confrontation is no longer a part of the job of a police officer of today. Hence, victimisation physical standards to judge a candidates abilities will always remain in practice, disregarding of how people feel about it.It is legitimate that on the first attempt, most female candidates tend to give way these physical standards at a much higher rate than men. According to the U.S. Justice Department, their rates were 80 percent lower than their male counterparts between 2005 and 2011. Hence, obviously, these kinds of tests tend to reduce the number of eligible females at a higher rate than males. The LAPD, which works to increase women representation in all areas, argues that physical standards such as bench-pressing and the wall are pretty useless and discriminatory when it comes to the practice field, so such tests should be withdraw from the induction exams, so they can easily achieve the desired 43 percent female hiring goal. police enforcement agencies, however, argue that their fitness criteria are made according to the standards of the job requirement, and not of those of any male or female. This is actually understandable since an agency would want never want to hire an unfit candidate. It is also true that the rate at which females pass the remediation test is nearly equal to that of the male candidates.

Anaylysis of business enviornment Assignment Example | Topics and Well Written Essays - 2000 words

Anaylysis of business enviornment - Assignment ExampleSome of the operational techniques of promotion allow in using the grade media and other media much(prenominal) as radio and TV. This is likely to catch the attention of many potential sullyers. This pull up stakes tend to attach demand of simple machines. The worth of a car Affordability of cars will most certainly increase their demand. However, if the prices be not friendly, demand of cars will be less. This is the prime reason why a participation that sells cars should fix the prices skilfully so as not to affect the sales (Frank, 2006, p. 57). Financing options A population found in a country where access to loans is easier will find it easier to buy a car than those who cannot access a loan. Banks and other financial institutions give loans to people who ar employed or are doing businesses with returns that can pay off the loan. The income of the buyer Those buyers that earn a lot are able to buy more than sing le car. Those who earn little are not even able to afford a car. This is the reason why it is important to start up a car selling business in places where people clear good income. In much(prenominal) a place, demand will certainly be higher(prenominal). New offerings With the introduction of a new model in the merchandise, the demand of this car is usually higher. peck tend to buy new models due to changes in the make. They may love the new colour, shape and expedite of the new car and as such, they will be influenced to buy. Tastes and preferences If the customers change their taste and preference towards a occurrence type of car, its demand will most certainly go down. However, if the tastes and preferences of the consumer are in line with the available type of cars, then this will make demand higher. Economic conditions The most influential economic conditions include inflation and balance of payments. When there is inflation, the prices of goods and services tend to go hi gh. In this case, consumers will pay higher for basic commodities than was the case initially. In this case, therefore, consumers ability to purchase is strained. They are not able to buy luxuries such as cars, hence their demand goes down. On the contrary, if the prevailing economic conditions are favourable, people will have money to spend, hence the demand for luxuries such as cars will be higher (Bade and Parkin, 2001, p. 43). 2. What product or service might have a highly positive cross gingersnap of demand with the market for cars? Describe its impact on the market for cars. Cross elasticity of demand measures the effect of the demand of one good because of the change in the price of another good. The elasticity is measured because of the change in price of one good and how this will affect another commodity demand. The two goods are either wish or substitutes. When the cross elasticity of demand is positive, it shows that the goods are substitutes. When it is negative, the two products are complements. In the market for cars, motorcycles are the products with a highly positive cross elasticity of demand. Other substitutes are the public transport such as busses and trains. Many people are opting to buy motorcycles in place for cars due to the effective nature of motorcycles as compared to cars. Customers in a situation where substitutes have such a positive cross elasticity of demand, opt for the product with the highest advantage. In the market of cars, the main reason why people are travel to